Brand Stories· Explainer

Jacob & Co: Sculpting the Skyline from Burj Binghatti to Noida

Jacob Arabo's vision for 'Inspired by the Impossible' real estate. Understanding the connection between high-complication horology and skyscraper design.

Editorial Team· 10 min read· Updated 23 May 2024
Jacob & Co: Sculpting the Skyline from Burj Binghatti to Noida
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§Horological Architecture

The Jacob & Co. Residences represent a new frontier: Jewellery Branded Real Estate. Following the success of Burj Binghatti in Dubai—the world's tallest residential tower—the brand has brought this same 'Astronomia' aesthetic to the Noida Expressway.

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Editorial Team
Design Critic
Last reviewed 23 May 2024
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